One of the things that I am really passionate about is monitoring new brands being born within Colombia, so I am always keeping an eye out for exciting new companies that are introducing new concepts and ideas into the local market.
One such company is SYOU, they are an international company and right now they are in Colombia.
“At SYOU we emphasize positive, inspiring stories and look to the future. Everyone is equal. It doesn’t matter where you come from. We embrace the positive and look for opportunities and possibilities”
Can I sneaker company really live up to such a brand message?
With such a potentially good concept I felt the urge to attend their latest product launch held locally here in Medellin.
The launch was specifically showcasing three new designs that were inspired by one of the leading coffee houses (Pergamino) and Colombian coffee itself which has led to a collaboration full of flavor and originality.
Rarely do I feel so attached to a brand but I have to say…. I love the whole concept!
Besides the shoes being ridiculously stylish and crazyly well made, SYOU is simply a company that you cannot help but fall in love with. They are changing the way that colombian fashion is perceived plus they want to stimulate the local economy by utilizing local talent, local materials and local production houses. One of the big brand messages is “Positive Country Branding”. This is the very core of the brand and is sending that message loud and clear!
Check them out yourselves! Luckly for everybody… they ship worldwide! Here is a link to their website